MancommGTM Strategy
LEVEL 04 · THE WOW

Campaign Requirements

Tactics, content, and assets each campaign needs to be successful. The mix differs by campaign and target. Click through any campaign on the right column to see its full asset list and architecture.

CampaignRequired AssetsOpen
Law Enforcement
Print (Primary), Digital (Support)
Landing pageSolution brochureProduct sheetCompliance guide (PDF)Case studyEmail sequencePricing sheetContact list (State Troopers)Proposal template
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Existing Print
Print
Email campaignDirect mail pieceCustomer brochureNew product guideIncentive and promoCase studyPricing sheetAccount listProposal template
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NY Transit
Digital
Landing pageDigital catalogSample eBookSolution overviewCase studyRFP responsePricing sheetContact list (NY Transit)Proposal template
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Municipalities
Digital
Landing pageProduct one-pagerDemo videoFeature listCase studyEmail sequencePricing sheetContact listProposal template
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Universities
Digital
Landing pageeBook sampleBenefits guideCase studyEmail nurture flowPricing and subscription pageContact list (Universities)Proposal template
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OSHA Outreach
Digital (Primary), Print (Support)
Pilot landing pageClass-use license sheetInstructor outreach emailQR-synced book sampleCase study templateProposal template
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State OSHA
Print (Primary), Digital (Support)
Postcard prototypeState pilot landing pageConsultant kitPricing tiersROI calculator for state programs
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Federal Regional
Digital (Primary), Print (Support)
Federal landing pageGSA Advantage listing entrySolution overviewCase studyGSA proposal templateRFQ response template
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Trucking
Print (Primary), Digital (Support)
Carrier landing pageSample pagesBulk pricing sheetProposal templateDriver one-pager
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