LEVEL 02 · THE HOW
Lines of Business
Two channels. Each line has its own targets and campaigns. Campaigns may overlap across lines.
Traditional, offline.
- Printing solutions and publications
- Compliance documentation
- CFR books, posters, training collateral
- Direct mail and trade-show distribution
Active campaigns on this line
- Campaign 1: State Troopers, Hazmat Roadside Inspection (primary)
- Campaign 2: Existing Print Customers, Buy Again and Expand
- Initiative: State OSHA Postcard Handout (primary)
- Initiative: Trucking Glovebox DQ-File Book (primary)
Digital (RegLogic)
Online and digital. The RegLogic product brand.
- RegLogic CFR platform: searchable, annotatable, nightly-updated
- Cross-agency search across OSHA, EPA, DOT
- Site licenses, per-student subscriptions, federal site licenses
- Digital catalogs, eBooks, demo videos
Active campaigns on this line
- Campaign 3: NY Transit Authority, Digital Books for Construction
- Campaign 4: New Municipalities, Digital Permit Management
- Campaign 5: Universities, Digital Course Materials
- Initiative: OSHA Outreach Centers (primary)
- Initiative: Federal Regional Offices (primary)